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How women see themselves and their bodies- how do you know whether you're an Apple, a Vase or even a combination of both?
Research the eight body shapes profile - out come- identify the physical characteristics listed for a certain shape - garment suggestions to play up (or down!) body shape.
Understanding the colour pallets and tones of summer, autumn winter and spring.
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Personal hygiene: covering: body odor, wardrobe maintenance.
Hair care: guest speaker - covering hair management, styling, product and tools.
Nail care: students will complete a French Nail polish and manicure. Starter kit provided from Manicare.
Make-up: day make-up techniques; focusing on face structure and application, camouflage concealing - less is more - beauty technique and makeup kit hygiene. Products by L'Oreal.
Posture and presence: deportment, posture, grace and confidence in body language (heels are required) how to wear clothes so they don't wear you.
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Body types Vs garment shape: dressing for the different body types.
Colours & tones: co-ordinating colours.
Coordination & accessorizing: new trend directions - dressing up and down a garment.
Fashion genres & trends: new trend direction - classic, romantic, street chic to emmo, grunge, 80's revival. Identity looks in film icons.
Fashion language: how to talk to your customer about their fashion choice in a positive way- with suggestions and options.
Brand identity: understanding the stores philosophies, culture and what target marketing they are after.
Fashion Market: How fashion becomes fashionable and how it ends up in the stores.
Stock knowledge: Fabric types and uses. How washing, wear and seasons effect garments, folding clothes etc.
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Customer motivation & buying behaviour: why people visitor the store and what elements are required to make the sale or provides seeds for future sales.
Body language: how do you spot specific buying behaviors and assistance indicators?
Greetings and engagement: the best way to engage a customer without providing pressure. Develop rapport and credibility. Confidence and voice projection.
Determining Customer needs: after initial engagement to develop rapport and credibility you can then start to ask questions to determine what the customer wants, what they like, and why they want it for and their level of style knowledge.
Providing style concepts and purchase options: after determining the customers needs the next step is to provide style options. Different combination to achieve the need supported by previous buying support information and current lifestyle apparel.
Closing the sale: helping in the changing rooms regarding sizes and asking does that work for you while offering suggestions. Reinforcing buyers' decision with previous happy customers.
Dealing with complaints and returns: understanding company policies and procedures. How often returns happen and the best method to dealing with it to keep the customer for the long term and accepting that it is part of the process.
Shoplifting and security: what to look out for, tricks of the trade and how to prevent and confront shoplifting.
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